Indian Mobile Operators Expect $1 Billion In VAS Revenues by 2012

Despite a flailing worldwide economy, the Indian technology market has moved steadily ahead and as we edge further toward the end of the decade the country’s telecommunications market is expected to get even hotter, according to a new study.With 1.2 billion people, it’s hard to imagine India’s demand for mobile services will wane anytime soon, especially as the country continues to grow through educational and technology efforts.In fact, the Emerging Markets Communications (News – Alert) Strategies’ (EMCS) report, “Mobile Value Added Services (MVAS) in India,” says India will see $1 billion in value-added service revenues by 2012.

However, concentrating on only acquiring new costumers without responding to the requirements of the MVAS market could slow growth in the long term.So far, mobile operators seem more focused on the race to gain new voice subscribers than they are on building a solid MVAS ecosystem. This may prove short-sighted, said Rahul Gupta, senior analyst in EMCS and principal author of the report.

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