Zain shifts focus on high-end mobile phone subscribers
In order to lure more subscribers to its data and productivity services, Zain has launched the first of a range of high end mobile phones.
“About 5% of our post paid customers are already Blackberry customers. We want to increase that number and also provide the market with innovative new products that will help people work better,” said Michael Okwiri, Zain Corporate Affairs Director.
This move marks a new shift in the telecommunications firms strategy to lure new subscribers. Since, last six months, Zain is targeting younger and less affluent user, which has augmented its subscriber base and gives tough competition to the new entrants such as Telkom’s Orange Mobile and Econet’s Yu.