Motorola launches M-Com solutions for consumers

December 30, 2008 at 13:14 Leave a comment

Motorola announced that the company has launched a mobile commerce solution for financial and retail merchandising needs.

The solution, according to the company, consisting of an M-Wallet and back-end management platform, has been deployed by Union Mobile Pay (UMPay), a mobile payment company established by China Mobile Communications Corp. (CMCC) and China UnionPay.

Motorola said that the fmobile commerce deployment in China marks a significant milestone in its global M-Commerce initiatives.

According to the company, Motorola’s M-Wallet solution provides enhanced user interface with secured and reliable service as compared to existing technologies based on Short Message Service (SMS), Interactive Voice Response (IVR), Unstructured Supplementary Service Data (USSD) and Wireless Application Protocol (WAP). Consumers can personalize financial needs such as account inquiries, money transfers, bill payments, utility payments and e-ticketing on their mobile phones, which will eliminate the need to go to banks or carry bank cards. In addition to mobile banking, the platform also provides business-to-consumer (B2C) solutions for merchants that include merchant membership cards, electronic couponing and prepaid cards.

In addition to the end-user mobile solutions for banking and merchandising needs, Motorola’s mobile commerce offering also includes a back-end management platform. The back-end management platform, part of the Motorola’s Service Delivery Framework called GAMA (Global Application Management Architecture), is interoperable with back-office network elements for OSS/BSS for mobile network operators, financial institutions and merchants, the company said.

“The M-Commerce market is rapidly evolving,” said T.K. Ng, General Manager of Motorola Global Services, Home & Networks Mobility, Motorola China. “Solutions like M-Wallet provide network operators, financial institutions and merchants with distinct advantages, giving customers convenience, speed and simplicity, allowing them to shop or perform bank transactions whenever and wherever they want. The M-Wallet solution deployment for UMPay underscores our commitment to making M-Commerce a reality. Not only does our flexible end-to-end solution simplify end users’ day-to-day tasks, but it also streamlines electronic transactions and optimizes the customer management processes for service providers, financial institutions and retailers.”

“We are the leader in offering a mobile payment platform in China, and we see tremendous value in our relationship with Motorola to further strengthen our position in the market,” said Zhang Bin, Managing Director of UMPay. “With Motorola’s expertise and experience in M-Commerce, we can create new solutions and services that address the needs of customers, bringing easy to use, secure and reliable services to them.”

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Entry filed under: Wireless.

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