Smart posts a subscriber base of 35Mn in 2008 driven by lucrative offers (Philippines)
Smart Communication has kept its flag flying high in subscriber base amid a tight competition and the economic slowdown in 2008. It claims a subscriber base of 35 million in 2008, experiencing a rise of 16% since last year. “Smart has maintained its leadership in the mobile phone industry through innovative product offerings based on strategic market segmentation,” company president and chief executive Napoleon L. Nazareno said.
Smart offers a great deal of prepaid and postpaid packages to meet the needs of its subscribers. For the prepaid group alone, the company has about ten promos offering unlimited text and call services.
The Phillipine operator has acquired a large number of postpaid subscribers with the launch of Smart Gold Lite in Q4′08. It offers intranetwork calls at P2/min, lower than the industry standard of P6.50 to 8.50/min.