VeriSign- Record of More Than 1.4 Billion Mobile Messages Expected on Inauguration Day

January 20, 2009 at 14:53 Leave a comment

Given President-Elect Barack Obama’s savvy use of mobile messaging during his successful 2008 campaign, it is perhaps fitting that a record of more than 1.4 billion mobile messages are expected to be delivered nationwide on Inauguration Day, according to estimates based on industry analysts and calculated by the Messaging and Mobile Media division of VeriSign. Based on the continued rise in mobile messaging, the historic nature of the inaugural, and Obama’s ties to heavy users of messaging technology, VeriSign expects the Election Day record of 803 million messages carried on its network that was set on Nov. 4, 2008 to fall handily. VeriSign estimates mobile messaging to increase by approximately 15% on the day that Barack Obama and Vice President-Elect Joe Biden take the oath of office and Obama then addresses the nation for the first time as president.

Messaging numbers are continuously on the rise, and we expect to see single-day records being shattered as the year progresses, said Michael Campbell, senior vice president, worldwide sales and marketing, VeriSign Messaging and Mobile Media. On Inauguration Day, we foresee the potential to set another single-day record. Based on our recent New Year’s Eve experience managing a single-hour record of over 82 million mobile messages as the clock struck midnight in the Eastern time zone, we are more than capable of handling the increased traffic volume.VeriSign releases a quarterly Mobile Messaging Index that summarizes total traffic volume by measuring the number of A2P/P2P mobile messages (SMS, MMS) the company handles each day. VeriSign’s Q4 2008 and Year End 2008 Mobile Messaging Index is expected in February 2009.

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Entry filed under: Mobile, Telecom, USA, VeriSign, Wireless. Tags: , , , , .

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