Xtract unveils strategy for privacy in mobile marketing

January 21, 2009 at 13:47 Leave a comment

Xtract, providers of social marketing intelligence solutions that enable internet and mobile operator marketing to become more personal, relevant and targeted, has today released details of its 3D profiling engine which ensures the highest levels of privacy in mobile marketing. Using data analytics technology, mobile subscriber data can be kept completely anonymous, never sacrificing on user privacy but delivering a highly-personalised mobile experience through relevant and engaging marketing.

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Entry filed under: Mobile, Mobile Marketing, Telecom, Wireless, Xtract. Tags: , , , , .

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