South Africa Mobile Penetration Level Breaks the 100% Mark

January 23, 2009 at 14:21 Leave a comment

The South African market broke through the 100% penetration barrier during Q3 08 to finish the quarter on 101.8%. The total market reached 44.51m customers. Annual growth slowed from 24.2% for the 12 months ending 30th September 2007 to 10.7% for the subsequent 12 months, the lowest rate since Q2 02. However, this rate was the same as that recorded in Q2 08, and in real terms annual growth rose quarter-on-quarter, from 4.18m to 4.30m.

Vodacom remains the market leader in South Africa, and it reversed two quarters of net losses with a quarterly gain of 0.32m connections in Q3 08. However, this was the lowest figure in the market – the fourth time in a row it has picked up this dubious honour. Moreover, its third-quarter gain was not enough to compensate for the previous losses, with a resultant year-on-year decline of 24k. It finished Q3 with 22.48m and 50.5% market share, down from 56.0% a year earlier. 

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Entry filed under: Mobile, South Africa, Telecom, Vodacom, Wireless. Tags: , , , , .

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