Vodafone Expands Mobile Advertising in Greece and Netherlands

January 29, 2009 at 14:19 Leave a comment

Mobile advertising agency, MADS says that it has won contracts from Vodafone Netherlands and Vodafone Greece to integrate mobile adverts within their Vodafone live! portals. We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.

Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.

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Entry filed under: Citroen, Coca-Cola, EA games, Europe, Greece, Johnson & Johnson, LG, Mobile Advertising, Motorola, Netherlands, Nivea, Nokia, Vodafone, Volkswagen. Tags: , , , , , , , , , , , , , .

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