MetroPCS bites the Big Apple
Dallas-based MetroPCS Communications yesterday launched its wireless network covering ten million customers in the New York metropolitan area, including the five boroughs and portions of Bergen, Hudson, Union and Essex counties in New Jersey, well ahead of its second quarter target. MetroPCS, which also serves Philadelphia and Boston in the northeast and currently claims 5.4 million subscribers nationwide, was the surprise winner in a 2006 auction of USD3.6 billion worth of licenses covering the New York area. Over the last year MetroPCS has expanded beyond the West Coast and southeast into some of the largest cities in the US. The operator went live in Las Vegas and Shreveport early in 2008, following up with Philadelphia in the summer. The company is hoping to attract customers from its larger rivals by offering pre-paid plans, low rates and minimal tie-ins, including an unlimited talk and text plan priced at USD40 a month.