Blyk denies reports it plans to discontinue retail services (UK)
British ad-funded mobile virtual network operator (MVNO) Blyk has refuted claims that it is planning to discontinue its commercial retail services, Mobile Marketing Magazine reports. Blyk was responding to reports by another UK-based media outlet that said the operator was preparing the closure of its direct-to-consumer business in order to focus on operator partnerships. It is understood, however, that rather than exiting the consumer space, the MVNO plans to add a partnership model. A Blyk spokesperson, Ann Sarimo, was quoted as saying: ‘We are not closing shop. We are actively expanding, and we are in negotiations with partners right now. Our members are our core asset. Our total proposition is partly based on the advertising side of things, but it’s also about the whole user experience and audience management. We are not just a technology solution, we are a total mobile marketing solution, based in part on the advertising and messaging component, but it’s very much about a total experience and an audience of happy, engaged users.’
While Blyk originally offered 16-24 year olds 217 free texts and 43 minutes of free talk time each month in return for accepting targeted advertising on their phone each day, the company did change its model in January 2009. It now offers its customers GBP15 (USD22.8) free credit per month which can be used for either text messaging or voice calls.