Posts filed under ‘Blyk’
British ad-funded mobile virtual network operator (MVNO) Blyk has refuted claims that it is planning to discontinue its commercial retail services, Mobile Marketing Magazine reports. Blyk was responding to reports by another UK-based media outlet that said the operator was preparing the closure of its direct-to-consumer business in order to focus on operator partnerships. It is understood, however, that rather than exiting the consumer space, the MVNO plans to add a partnership model. A Blyk spokesperson, Ann Sarimo, was quoted as saying: ‘We are not closing shop. We are actively expanding, and we are in negotiations with partners right now. Our members are our core asset. Our total proposition is partly based on the advertising side of things, but it’s also about the whole user experience and audience management. We are not just a technology solution, we are a total mobile marketing solution, based in part on the advertising and messaging component, but it’s very much about a total experience and an audience of happy, engaged users.’
While Blyk originally offered 16-24 year olds 217 free texts and 43 minutes of free talk time each month in return for accepting targeted advertising on their phone each day, the company did change its model in January 2009. It now offers its customers GBP15 (USD22.8) free credit per month which can be used for either text messaging or voice calls.
Ad-funded youth MVNO Blyk has announced it will change its ‘free’ allowance from February 16.
Blyk members, who must be aged from 16 to 24 when they join, previously received 217 minutes and 43 texts free in exchange for receiving advertising messages from brands based on their profile interests.
From February 16, members will now receive a £15 monthly allowance, which will include MMS, data, calls and texts. The respective costs are 20p per MMs, £1 per megabyte of data, 15p per minute to call and 10p to text.
Blyk UK chief executive Antti Ohrling (pictured) said the move towards a more flexible offering had been one of the biggest requests from its members.
He said: “We have seen about a 30 per cent jump in requests to join Blyk since we announced this change.”
The popularity of the mobile virtual network operator (MVNO) business model continues to grow in the Netherlands, with the total number of customers signed up to one of the country’s 50 or so virtual providers reaching 3.51 million at 30 September 2008, up 10% year-on-year. According to Telecompaper MVNOs accounted for 17.3% of all SIM cards on the market at that date, up from 17.0% a year earlier. A number of new players entered the sector in the six months to end-September namely Easer Mobile, Tok Toe Mie, Youfone and Internet Overal, while several others closed down their MVNO operations. In addition, more entrants have since launched commercially in the country or announced plans to launch in early 2009, such as Blyk and Telesur, the Dutch group said.