Posts filed under ‘Econet’
As part of a delayed budget announcement, Zimbabwe’s acting Minister of Finance Patrick Chinamasa has included a cut in Value Added Tax (VAT) on mobile phone airtime, reports AllAfrica.com. ‘I propose to standardise the rate by reducing it to 15% [from 22.5%] with effect from 1 February 2009, in line with the prevailing general level of VAT on other products,’ he said last week. Since the country’s three mobile operators – Econet, NetOne and Telecel – were given the nod by the Reserve Bank of Zimbabwe to bill their services in foreign currency, call tariffs have increased to as much as USD0.33 per minute, which the operators blamed on excessive VAT rates.
In order to lure more subscribers to its data and productivity services, Zain has launched the first of a range of high end mobile phones.
“About 5% of our post paid customers are already Blackberry customers. We want to increase that number and also provide the market with innovative new products that will help people work better,” said Michael Okwiri, Zain Corporate Affairs Director.
This move marks a new shift in the telecommunications firms strategy to lure new subscribers. Since, last six months, Zain is targeting younger and less affluent user, which has augmented its subscriber base and gives tough competition to the new entrants such as Telkom’s Orange Mobile and Econet’s Yu.