Posts filed under ‘Greece’

Cosmote to pay EUR 200 mln for Zapp Romania

Greek telecommunica group Cosmote has reportedly reached an agreement with Saudi Oger over the takeover of Romanian mobile operator Zapp, Business Standard Romania reports. Cosmote will pay a “little over” EUR 200 million for 100 percent of Telemobil shares, the company that owns Zapp Romania, and is expected to sign the deal next month. With this acquisition, Cosmote aims to obtain Zapp’s 3G licence for its Romanian subsidiary Cosmote Romania, which is the only Romanian mobile operator without a UMTS concession.

Source- www.telecompaper.com

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May 13, 2009 at 20:33 Leave a comment

Vodafone Expands Mobile Advertising in Greece and Netherlands

Mobile advertising agency, MADS says that it has won contracts from Vodafone Netherlands and Vodafone Greece to integrate mobile adverts within their Vodafone live! portals. We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.

Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.

Wireless Industry News

January 29, 2009 at 14:19 Leave a comment


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