Posts filed under ‘Juniper Research’
The increasing availability of broadband-enabled mobile networks, aided by falling prices of sophisticated handsets and data charges, will underpin continued strong growth in mobile phone usage in Brazil, Russia, India and China (collectively referred to as the BRIC markets), from 1.21 billion in 2008 to 1.64 billion by 2013, according to a report published by Juniper Research.
Aided by the existing strong mutual interdependence and trading partnerships between these four countries – which are tapped to become the largest economies in the world by 2050 – this growth in mobile services uptake will be able to defy the general economic slowdown and recession that is already affecting other markets and regions arguably more exposed to fluctuating capital market conditions.
A new Juniper Research report has found that new revenue streams from event-based charging and advertising will help to push the value of the mobile dating and chatroom market to nearly $1.4 billion by 2013, part of a burgeoning user-generated content (UGC) market that will reach $7.3 billion by the same time.The report says that while subscription revenues will continue to contribute the bulk of service revenues over the next five years, an increasing number of dating companies have now switched to offering event-based charging, through products which offer free registration but levy charges when end-users wish to contact one another, or else offer virtual gifts for subscribers to send to other users.
According to report author Dr Windsor Holden, While the subscription-based approach remains the prevalent business model in this area, services which are free at point of discovery rapidly generate a far higher customer base. Furthermore, many companies which have migrated to this approach are seeing conversion rates amongst customers buying premium rate goods and services which generate revenues significantly in excess of those achieved under flat rate subscriptions.
The number of mobile phone subscribers that use their phones for mobile banking transactions will exceed 150m globally by 2011, according to a new study by Juniper Research. These figures refer to additive banking which is focused on developed markets rather than transformational banking.Additive banking in this context adds further choices or distribution channels for banks to serve their customers or make the banking experience more convenient for existing customers.
The Juniper Research report determined that the mobile banking market is currently most advanced in the Far East, but that growing numbers of mobile banking services are being offered in North America and Western Europe. The developed nations of the Far East, North America and Western Europe are forecast to account for over 70% of the user base by 2011.