Posts filed under ‘LG’
Six operators will launch mobile phones based on the LiMo operating system this year, announced the LiMo Foundation, an industry group promoting Linux software for mobile services. The operators planning LiMo devices include NTT Docomo, Orange, SK Telecom, Telefonica, Verizon Wireless and Vodafone. Further active operator participants in the LiMo Foundation include KTF, SFR, Softbank Mobile, Swisscom and Telecom Italia. To date 33 commercial handset models have been certified as LiMo Compliant, of which 10 will be on display at the Mobile World Congress by NEC and Panasonic. LG and Samsung will also show new prototype models at MWC in Barcelona.
The LiMo Foundation also announced that all technologies specified for the R2 release of the LiMo Platform have been contributed on time, and LiMo members are currently introducing reference implementations for devices. The LiMo Reference Implementations will include code specified within both LiMo Platform R1 and LiMo Platform R2. This code includes source code contributions from members as well as components originating from open source communities. LiMo Reference Implementation contributors include Access, Azingo, LG Electronics, Purple Labs and Samsung Electronics. The latest technologies in the LiMo Platform include support for features such as advanced multimedia, location-based services, device management and enhanced security. The LiMo Foundation also announced its endorsement of the OMTP Bondi specification, which future LiMo handsets using a web runtime will support for widgets.
Mobile advertising agency, MADS says that it has won contracts from Vodafone Netherlands and Vodafone Greece to integrate mobile adverts within their Vodafone live! portals. We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.
Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.
According to Digitimes, LG shipped 100 million mobile devices during 2008, in this becoming the world’s third largest handset manufacturer. This allowed LG to exceed both Motorola and Sony Ericsson’s sales figures. Nokia still retains it top spot (470 million phones sold in 2008 and is followed up by Samsung (with 200 million units sold).
LG’s announcement that they have sold 5 million Viewtys worldwide should be a shot across the bow for their competitors. The Viewty a touchscreen, 3.5G, 5 megapixel camera sporting smartphone hit Europe and Asia back in 2007, but still hasn’t touch North America yet. The full touch-based Viewty has sold some 350,000 units in its home country, while the rest remaining devices have spread over Europe and the rest of Asia.