Posts filed under ‘MetroPCS’
Dallas-based MetroPCS Communications yesterday launched its wireless network covering ten million customers in the New York metropolitan area, including the five boroughs and portions of Bergen, Hudson, Union and Essex counties in New Jersey, well ahead of its second quarter target. MetroPCS, which also serves Philadelphia and Boston in the northeast and currently claims 5.4 million subscribers nationwide, was the surprise winner in a 2006 auction of USD3.6 billion worth of licenses covering the New York area. Over the last year MetroPCS has expanded beyond the West Coast and southeast into some of the largest cities in the US. The operator went live in Las Vegas and Shreveport early in 2008, following up with Philadelphia in the summer. The company is hoping to attract customers from its larger rivals by offering pre-paid plans, low rates and minimal tie-ins, including an unlimited talk and text plan priced at USD40 a month.
In a move that could launch a price war, Boost Mobile, the MVNO running on Sprint’s smaller Nextel network, is launching a USD50 per month unlimited mobile package from 22 January. The offering includes unlimited calls and texts and will be in direct competition with Leap Wireless International and MetroPCS Communications, which both have similarly priced packages. Boost claims after some taxes and other charges are taken into account it will be cheaper than Leap and MetroPCS and substantially cheaper than Verizon Wireless and AT&T, which both offer unlimited voice services for USD99 a month. The service will even be available without a contract, with Boost targeting consumers who use their phones mostly for voice calls and texting rather than accessing the internet because Nextel’s iDen network has slow mobile internet speeds. Boost currently covers a potential customer base of 274 million people, while Leap and MetroPCS plan to have coverage of about 200 million people between them by 2010.
The US cellular operator MetroPCS has reported a record 520,000 net subscriber additions in the fourth quarter of 2008, a 74% year-on-year increase in net adds. Gross additions were up 55% at 1.3 million. MetroPCS, which offers flat-rate unlimited calling plans without a contract, has been boosted by a roaming deal with rival operator Leap Wireless which was signed last September and the introduction of a new nationwide service tariff. It claimed almost 5.37 million customers by the end of December 2008, up from 3.96 million a year before. ‘We are excited about our future growth potential given current landline replacement trends, the resiliency of our business model, as well as the incremental growth we expect from our planned service launches including Boston and New York in early 2009,’ said chairman, president and CEO Roger D. Linquist.