Posts filed under ‘Netherlands’
Elephant Talk Communications, Inc, an international telecom and multimedia content distributor, announced that it has signed a Heads of Agreement contract with YOUPINIE BV, who will become a mobile virtual network operator (MVNO) in the Netherlands. As an MVNO, YOUPINIE expects to launch its product in spring 2009.
YOUPINIE will become an interactive MVNO, involving its members in surveys and other forms of feedback solutions. YOUPINIE expands online reach with the ability to communicate with its members directly through a mobile channel. YOUPINIE will process and collect information on its members in an open manner with their permission and will use the data gathered to provide its clients with relevant marketing feedback.
In addition to the services YOUPINIE delivers to its clients, selected news media sources (print, radio, television and Web) and government organizations, will be able to use YOUPINIE reports for their own purposes. YOUPINIE members will receive a share of the revenues of the company as compensation for use of their information.
Martin Zuurbier, CTO of Elephant Talk stated: “We are very pleased that YOUPINIE selected our state-of-the-art MVNE Platform to achieve their marketing and communication goals. We believe that Elephant Talk is the best platform available to combine communications technology with the required marketing information analysis engine. Our inventory capabilities will give YOUPINIE the direct throughput required to act as an interactive panel with the ability to communicate anytime, anywhere with its members.”
Hans van Linschoten, CEO of YOUPINIE, replied: “Our partnership with Elephant Talk will give us the ability to expand our activities and develop a strong position in the markets where we operate. We are looking forward to launching a full range of innovative services for our clients and prospective clients utilizing the vast possibilities of a mobile network.”
Mobile advertising agency, MADS says that it has won contracts from Vodafone Netherlands and Vodafone Greece to integrate mobile adverts within their Vodafone live! portals. We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.
Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.
The Netherlands’ dominant telecoms group Royal KPN has reported a sharp fall in net income for the three months to 31 December 2008, but said it was not being affected by the global economic recession and fully expects to record growth in the coming fiscal year. KPN reported fourth-quarter net profits of EUR295 million (USD383 million), down from EUR1.58 billion in the corresponding period of 2007 when the telco booked a one-off tax gain of EUR1.2 billion. Revenues in the October-December 2008 quarter amounted to EUR3.72 billion, a marginal 1.6% rise from EUR3.66 billion previously, bolstered in the main by growth at KPN’s German mobile telephony arm, E-Plus. For the full year, KPN said 2008 net profit slumped by 50% to EUR1.34 billion, although sales rose by 16% to EUR14.6 billion.
KPN reported that fewer customers are cancelling fixed line subscriptions in the Netherlands, adding that operating earnings at its domestic operation grew slightly for the first time in years. ‘KPN experienced only a limited impact on its operational performance from the economic downturn in the fourth quarter,’ the company said in a press release, before repeating its forecasts for 2010 of EUR15 billion (sales) and EUR5.5 billion (operating profit), equivalent to growth of around 3% and 9% on 2008 levels.
The popularity of the mobile virtual network operator (MVNO) business model continues to grow in the Netherlands, with the total number of customers signed up to one of the country’s 50 or so virtual providers reaching 3.51 million at 30 September 2008, up 10% year-on-year. According to Telecompaper MVNOs accounted for 17.3% of all SIM cards on the market at that date, up from 17.0% a year earlier. A number of new players entered the sector in the six months to end-September namely Easer Mobile, Tok Toe Mie, Youfone and Internet Overal, while several others closed down their MVNO operations. In addition, more entrants have since launched commercially in the country or announced plans to launch in early 2009, such as Blyk and Telesur, the Dutch group said.
KPN (Netherlands) has revealed it is launching a no-frills, low-cost MVNO service in France under the brand name Simyo, leasing network capacity from Bouygues Telecom to piggyback the service. Reuters reports that the launch, which continues the group’s cautious approach to expanding beyond its core markets, will take place on Sunday with plans to expand its activities through the coming year. KPN sees growth potential in a pre-paid market it considers underdeveloped and overly expensive. It will target specific demographic groups (eg ethnic minorities) and lower-income groups with an offer promising call costs of EUR0.19 (USD0.25) per minute – which it says undercuts the current average of EUR0.32 per minute.
KPN has closed the acquisition of Debitel’s Dutch operations including 300,000 postpaid customers and around 230,000 prepaid customers. A part of the Debitel customer base uses the network of Vodafone Netherlands. These customers, which are estimated at around 300,000, will be transferred to Vodafone. KPN is allowed to continue to use the Debitel brand name for 2.5 years, but the operator already announced that all Debitel and Lowcall customers will be transferred to the KPN brand soon. The transaction was announced on 23 October 2008. The completion of the acquisition is approved by the Dutch competition authority, NMa. In 2007, Debitel Netherlands had net sales of approximately EUR 247 million. The company has approximately 130 FTE. The divestment is the last step of Debitel’s strategy to divest its foreign operations to concentrate on the German market.
T-Mobile Netherlands has sold its 100,000st iPhone 3G. The device is available in the Netherlands since July. Both, T-Mobile and Apple are pleased with the popularity. T-Mobile says that the device has caused an uptake in mobile internet. In December, the average data usage grew to 2 TeraByte per day. The iPhone 3G was awarded as the ‘product of the year’ in the television programme Kassa.