Indian CDMA operator Shyam Telelink has announced that it has formally changed its name to Sistema Shyam TeleServices (SSTS). SSTS is a joint venture between Russian conglomerate Sistema and the Shyam Group of India. Commenting on the name change SSTS CEO, Vsevolod Rozanov, said, ‘Sistema is the majority shareholder in this venture with Shyam Group being the other partner. As our name suggests, we envisage optimizing this synergy of two players from different countries with a clear-cut focus on becoming a strong telecom player in India.’
In separate but related news SSTS has said it is considering acquisitions of other CDMA businesses in a bid to increase the speed of its pan-India rollout. Having announced a target date of mid-2010 for the completion of its country-wide rollout, Mr Rozanov said the operator will look at any opportunities to acquire other CDMA-based operators. SSTS launched services in the Rajasthan circle in October 2008, and has said it will begin commercial operations in Tamil Nadu and Kerala by March 2009. It hopes to complete rollouts in at least ten circles by the end of the year.
Wireless Industry News
February 2, 2009 at 20:07
India’s Shyam Telelink, which is controlled by Russia’s Sistema has announced plans to use the brand-name of the Russian mobile network operator, MTS in the Indian market. MTS is itself 52.8% majority-owned by Sistema. Sistema guaranteed US$520 million of the total US$630 million that Shyam Telelink paid for obtaining its operating licenses. The company recently used a call-option to increase its shareholding in India’s Shyam Telelink from 51% to 72% – just shy of the 74% which is permitted under Indian laws.
At STL, our endeavour is to provide world class affordable mobile services to the customers, said Mr. Vsevolod Rozanov, CEO, Shyam Telelink Limited. Coming to market with a fully developed and globally recognized brand will give us a clear competitive advantage in the marketplace. The MTS brand offers Shyam Telelink a valuable portfolio of marketing guidelines that will provide time and cost advantages. The universality of MTS’ brand values and the simplicity of its design will resonate well among potential customers in India, and we are confident that the brand will aid in the expansion of our business.
Wireless Industry News
December 31, 2008 at 12:17