Posts filed under ‘SMS’

One in three iPhone users use LBS in Q4

Users of Apple’s iPhone are more than twice as likely as non-iPhone users to browse the mobile web and more than three times as likely to use LBS or a location-based social network, according to a mobile advertising report by Limbo. The report suggests that advertisers can reach iPhone users with mobile campaigns more easily than with other platforms, with more than 80 percent of iPhone users taking advantage of non-voice mobile data services, compared to just over 60 percent of non-iPhone users. One in ten mobile phone users in the US used a location-based service such as a map, friend or restaurant finder in the fourth quarter. The 25-34 age group saw the highest levels of interest in this type of offering, with 22 percent penetration. In contrast, iPhone users are four times as likely to recall LBS ads as non-iPhone users. While 33 percent of mobile consumers recall seeing mobile advertisements, 41 percent of iPhone users recall seeing mobile ads, according to the survey. The vast majority of these ads were seen in SMS text messages, twice as much as mobile web ads, which are the second most common mobile ad viewed. Significantly fewer consumers see other forms of mobile advertising unless they have an iPhone.

Wireless Industry News

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February 11, 2009 at 17:01 Leave a comment

MTN Ghana announces launch of HSDPA service

MTN Ghana (formerly Spacefon Areeba) launched its 3.5G service in Ghana on 28 January using high speed downlink packet access (HSDPA) technology. MTN says its new network will offer a range of data-oriented services and provide for more efficient delivery of existing services such as voice, SMS, MMS, and mobile internet access. Local press were given the opportunity to experience the benefits of 3.5G in a specially-constructed phone booth. Going forward, MTN Ghana plans to roll out more HSDPA-enabled phone booths in the capital Accra. In December 2008 Kuwait-based telecoms group Zain launched a 3.5G network in Ghana, having invested more than USD420 million in the country to realise the speedy deployment of the technology – a first for sub-Saharan Africa, excluding South Africa.

Wireless Industry News

February 2, 2009 at 18:09 1 comment


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