Posts filed under ‘Sony Ericsson’

Global Mobile Phone Shipments Dropped by 10% in Q4 2008

According to the latest research from Strategy Analytics, global mobile phone shipments fell 10 percent year-over-year, to reach 295 million units in Q4 2008. An economic downturn in developed and emerging markets caused the industry’s slowest growth rate since 2001.Bonny Joy, Senior Analyst at Strategy Analytics said, Global mobile phone shipments fell to 295 million units during Q4 2008, down a significant 10 percent from 329 million units in Q4 2007. An economic downturn in developed and developing markets caused the industry’s slowest growth rate since Q4 2001. Retailers have been de-stocking due to credit tightness, while consumers delayed purchases because of fears of a recession.

Neil Mawston, Director at Strategy Analytics, added, Three of the big 5 cellphone vendors recorded negative annual growth rates in Q4 2008. Motorola declined 54 percent, Sony Ericsson 21 percent and Nokia 15 percent. With volumes and revenues contracting sharply this year, much of the mobile industry’s focus will inevitably be on controlling costs and restoring profitability during 2009. 

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January 27, 2009 at 16:57 Leave a comment

Motorola and Sony Ericsson continue further cost cutting

Motorola and Sony Ericsson, two of the world’s most well-known phone manufacturers, signalled more evidence of their plight last week with a raft of further cost cutting.Motorola is set to cut 4,000 jobs in addition to the 3,000 it announced in 2008, in a bid to reduce costs.The majority of cuts will come from its mobile devices division to save $700m (£481m) in 2009, in addition to the $800m (£550) it said it would save in 2009 from its restructure last year.

Motorola will now focus almost completely on phones based on the Android operating system, rather than Windows Mobile. It is also scaling back the number of new handsets it will produce.Last week, Sony Ericsson announced results that were worse than many analysts had expected, posting a £6.9m loss in 2008. 

Wireless Industry News

January 22, 2009 at 13:24 Leave a comment

Motorola and Sony Ericsson continue further cost cutting

Motorola and Sony Ericsson, two of the world’s most well-known phone manufacturers, signalled more evidence of their plight last week with a raft of further cost cutting. Motorola is set to cut 4,000 jobs in addition to the 3,000 it announced in 2008, in a bid to reduce costs. The majority of cuts will come from its mobile devices division to save $700m (£481m) in 2009, in addition to the $800m (£550) it said it would save in 2009 from its restructure last year.

Motorola will now focus almost completely on phones based on the Android operating system, rather than Windows Mobile. It is also scaling back the number of new handsets it will produce.Last week, Sony Ericsson announced results that were worse than many analysts had expected, posting a £6.9m loss in 2008. 

Wireless Industry News

January 22, 2009 at 12:58 Leave a comment

Sony Ericsson Posts Sharp Q4 Loss

Sony Ericsson posted a sharp loss in Q4. According to the delaration, units shipped in the quarter were 24.2 million, a sequential decrease of 6% and a year-on-year decrease of 21%. Sales for the quarter were Euro 2,914 million, an increase of 4% sequentially due to a positive impact of currency fluctuations, and a decrease of 23% compared to Q4 2007. The decline in sales year-on-year was driven by lower volumes, due to the global economic slowdown that resulted in contracting consumer demand and decreased availability of credit. Gross margin became 15% due to negative impact from exchange rate fluctuations, restructuring charges and material write-offs.Foreign exchange fluctuations had a positive impact on sales in total, but a large negative impact on costs of goods sold (ie. costs increased) sequentially, as well as year-on-year. 

Income before taxes for the quarter was Euro -133 million, excluding restructuring charges of Euro 129 million, compared to the profit of Euro 501 million in Q4 2007. Despite a negative result in the quarter, Sony Ericsson maintained a healthy balance sheet with a strong, net cash position of Euro 1,072 million. The average selling price (ASP) for Sony Ericsson in Q4 2008 was Euro 121, an increase sequentially but a decrease year-on-year. The sequential increase of ASP was due to a positive impact of foreign exchange rate fluctuations and to the sale of a higher proportion of high-end models. Estimated market share for Q4 2008 is maintained at around 8%. 

Wireless Industry News

January 16, 2009 at 20:46 Leave a comment

Top Ten Selling Mobile Phones in 2008

The Swedish manufacturer of carrying cases for portable electronics, Krusell, has released their “Top 10″-list for 2008.

The list is based upon the number of pieces of model specific mobile- and smart phone cases that have been ordered from Krusell during 2008. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 50 countries around the globe.

1. Apple iPhone                    2. Nokia 3109                      3. Nokia 6300
4. Nokia E51                           5. HTC Diamond                 6.Nokia N95 8GB
7.Sony Ericsson K800i     8. Sony Ericsson C702     9. Sony Ericsson K850i
10. Sony Ericsson K530i 


Wireless Industry News

January 14, 2009 at 15:56 Leave a comment


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