Posts filed under ‘US cellular’
A Strategy Analytics report is predicting that US cellular subscriber growth will remain strong despite the economic situation, although growth levels will scale back slightly from 2008. US cellular service revenues will also continue to grow, albeit at a slower growth rate of 3.9%, down from 7.5% in 2008.Strong data ARPUs (average revenue per user), driven by flat-rate data plans and increasing adoption of smartphones and mobile broadband datacards, will not be enough to keep total ARPUs from dropping minimally in 2009.
In the current economic climate carriers must address tightening consumer wallets. Rather than just pushing prepaid as the perfect recession-proof tariff, carriers will work to make postpaid plans more attractive to budget-conscious customers who are re-examining their cellular spend, explains Phil Kendall, Director of the Strategy Analytics Wireless Network Strategies service.