Posts filed under ‘VAS’
Al Jazeera Mobile delivers global news headlines and updates to South African subscribers via SMS messages. As an alternative to conventional international news channels, with a news focus on key stories from the Southern hemisphere, Al Jazeera Mobile is well positioned to enter the dynamic South African market. Al Jazeera’s English-language television news channel is already broadcast to over 140 million homes globally, which includes 25 million households in Africa. The total number of mobile subscribers in South Africa is set to increase from 49 million in 2008 to 55.3 million in 2010, making the country a priority market for Al Jazeera Mobile. Mobile users are now able to choose from Al Jazeera Mobile’s Politics, Sports, Economics and Breaking News services for key updates straight to their mobile phones or PDA’s.
Indian cellco BPL Mobile has inked a deal with Israeli solutions provider InfoGin which will see the latter assist in the launch of a mobile internet service. InfoGin will provide its Intelligent Mobile Platform (IMP), which will allow BPL to offer internet browsing on any mobile device for pre- and post-paid subscribers. The new service will be offered through BPL’s WAP portal, which operates under the ‘@Cafe’ banner. Commenting on the agreement Sunzay Passari, vice president of VAS & Devices at BPL Mobile, said, ‘With this partnership we have reached our goal of launching the first ever mobile internet service in India. The new service is in line with our strategy to provide the most enjoyable, exciting and innovative services.’ No financial details of the deal have been revealed.
Nokia of Finland has launched a ‘premium’ mobile service in Japan using its high-end Vertu handset brand as a platform and piggybacking on NTT DoCoMo’s network to provide MVNO services to customers. The world’s biggest handset maker says the new service will be run by Nokia Siemens Networks (NSN) as a managed service, allowing the MVNO to introduce value added services (VAS) without the need to invest in its own software, equipment, human resources and skills.
In November 2008 Nokia announced it was withdrawing from the Japanese mobile handset market, blaming the decision on its inability to make inroads in a country that heavily favours locally-developed technologies. However, the vendor said at the time it would continue to market its high-end, niche mobile phone Vertu. The announcement came just days after CommsUpdate reported that Nokia had revealed plans to enter the mobile market in Japan this year through an MVNO partnership with DoCoMo.
Value added services (VAS) provider Playfon has launched commercial services in Armenia, offering a suite of products ranging from mobile gaming by the world’s top publishers to the greatest music hits from the major Russian and international record labels. The company’s extensive portfolio of games, videos and music downloads is available for all subscribers of local GSM operators ArmenTel (Beeline) and K Telecom (VivaCell-MTS).
Despite a flailing worldwide economy, the Indian technology market has moved steadily ahead and as we edge further toward the end of the decade the country’s telecommunications market is expected to get even hotter, according to a new study.With 1.2 billion people, it’s hard to imagine India’s demand for mobile services will wane anytime soon, especially as the country continues to grow through educational and technology efforts.In fact, the Emerging Markets Communications (News – Alert) Strategies’ (EMCS) report, “Mobile Value Added Services (MVAS) in India,” says India will see $1 billion in value-added service revenues by 2012.
However, concentrating on only acquiring new costumers without responding to the requirements of the MVAS market could slow growth in the long term.So far, mobile operators seem more focused on the race to gain new voice subscribers than they are on building a solid MVAS ecosystem. This may prove short-sighted, said Rahul Gupta, senior analyst in EMCS and principal author of the report.