Posts tagged ‘MVNO’
British ad-funded mobile virtual network operator (MVNO) Blyk has refuted claims that it is planning to discontinue its commercial retail services, Mobile Marketing Magazine reports. Blyk was responding to reports by another UK-based media outlet that said the operator was preparing the closure of its direct-to-consumer business in order to focus on operator partnerships. It is understood, however, that rather than exiting the consumer space, the MVNO plans to add a partnership model. A Blyk spokesperson, Ann Sarimo, was quoted as saying: ‘We are not closing shop. We are actively expanding, and we are in negotiations with partners right now. Our members are our core asset. Our total proposition is partly based on the advertising side of things, but it’s also about the whole user experience and audience management. We are not just a technology solution, we are a total mobile marketing solution, based in part on the advertising and messaging component, but it’s very much about a total experience and an audience of happy, engaged users.’
While Blyk originally offered 16-24 year olds 217 free texts and 43 minutes of free talk time each month in return for accepting targeted advertising on their phone each day, the company did change its model in January 2009. It now offers its customers GBP15 (USD22.8) free credit per month which can be used for either text messaging or voice calls.
Bosnia and Herzegovina’s assistant minister for communication, Zeljko Knezevic, has announced that mobile virtual network operators (MVNOs) will ‘soon’ be allowed to enter the country’s telecoms market, according to local news source Nezavisne Novine. A new telecoms policy (‘2008–2012’), which comes into force today, stipulates that the regulator must define licence conditions for MVNOs by the end of 2010.
Ad-funded youth MVNO Blyk has announced it will change its ‘free’ allowance from February 16.
Blyk members, who must be aged from 16 to 24 when they join, previously received 217 minutes and 43 texts free in exchange for receiving advertising messages from brands based on their profile interests.
From February 16, members will now receive a £15 monthly allowance, which will include MMS, data, calls and texts. The respective costs are 20p per MMs, £1 per megabyte of data, 15p per minute to call and 10p to text.
Blyk UK chief executive Antti Ohrling (pictured) said the move towards a more flexible offering had been one of the biggest requests from its members.
He said: “We have seen about a 30 per cent jump in requests to join Blyk since we announced this change.”
Elephant Talk Communications, Inc, an international telecom and multimedia content distributor, announced that it has signed a Heads of Agreement contract with YOUPINIE BV, who will become a mobile virtual network operator (MVNO) in the Netherlands. As an MVNO, YOUPINIE expects to launch its product in spring 2009.
YOUPINIE will become an interactive MVNO, involving its members in surveys and other forms of feedback solutions. YOUPINIE expands online reach with the ability to communicate with its members directly through a mobile channel. YOUPINIE will process and collect information on its members in an open manner with their permission and will use the data gathered to provide its clients with relevant marketing feedback.
In addition to the services YOUPINIE delivers to its clients, selected news media sources (print, radio, television and Web) and government organizations, will be able to use YOUPINIE reports for their own purposes. YOUPINIE members will receive a share of the revenues of the company as compensation for use of their information.
Martin Zuurbier, CTO of Elephant Talk stated: “We are very pleased that YOUPINIE selected our state-of-the-art MVNE Platform to achieve their marketing and communication goals. We believe that Elephant Talk is the best platform available to combine communications technology with the required marketing information analysis engine. Our inventory capabilities will give YOUPINIE the direct throughput required to act as an interactive panel with the ability to communicate anytime, anywhere with its members.”
Hans van Linschoten, CEO of YOUPINIE, replied: “Our partnership with Elephant Talk will give us the ability to expand our activities and develop a strong position in the markets where we operate. We are looking forward to launching a full range of innovative services for our clients and prospective clients utilizing the vast possibilities of a mobile network.”
Israel’s Ministry of Communications (MoC) has announced that it will allow the entrance of mobile virtual network operators (MVNOs) to the country’s wireless sector. The MoC said that after considerations of reports it had requested from international analysts it believes that the introduction of MVNOs will increase competition in the market. It has revealed that several operators have already expressed an interest in the service model; earlier this month Integrated Digital Enhanced Network (iDEN) wireless trunking operator MIRS Communications announced it would consider MVNO options rather than a full network launch. The MoC has reportedly prepared a draft of the new regulations, including the main conditions and requirements for MVNO applicants. It has invited comments from industry players and other relevant parties; no date has been announced for the framework’s implementation. Commenting on the proposals Ariel Attias, the minister of communications, said, ‘The entry of additional operators to the mobile sector will change the game and will alter the balance that has prevailed among the companies in the recent years; any step taken to increase the competition in this sector, ultimately assists in reducing prices for the consumer, mainly in the private sector.’
Sprint Nextel subsidiary Boost Mobile has confirmed it is working to transfer all of its subscribers to iDEN over time. At present Boost will still support CDMA products but will no longer promote them. In an aggressive move earlier this month the MVNO, running on Sprint’s smaller Nextel network, launched a USD50 per month unlimited mobile package.
The Israeli government has announced that it will permit the launch of MVNOs on the local market. The ministry of communications said that several companies have already expressed their interest for various new business models, including full MVNO. The government expects that the entry of more mobile operators to the market, along with the already existing number postability, will boost competition and encourage operators to come up with more attractive offers for customers. The ministry has prepared a draft ‘Licence for the provision of mobile telephony services involving the use of a mobile telephony network of another company’, and has laid down the main conditions and requirements of applying for an MVNO licence. There are currently three main mobile network operators in Israel: Orange, Pelephone and Cellcom.